Google Analytics

What is Google Analytics used for?

In short, Google Analytics is a tool used to measure where and how visitors are finding your website. NEXT LEVEL Digital do offer standard SEO packages to help drive more traffic to your website, which includes setting up and configuring Google Analytics as just one of the tools we use. We can even setup automatic reports to be emailed to you daily or weekly so you can also see the trends in traffic your website is generating.

Understanding Your Google Analytics Report

What is a session?

A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and eCommerce transactions. Learn more about how Google Analytics defines a session.

What is direct traffic?

Direct Traffic typically occurs when a visitor has accessed your website by typing in the direct website URL such as or used a bookmark. But, Google Analytics typically categorises any traffic it cannot confirm the source as Direct Traffic. This means visitors clicking on links from emails, office documents etc as well.

What does bounce rate mean?

Your bounce rate is simply the number of users who stumbled across your website (one way or another) and almost immediately left again. This can occur for a number of reasons. It may be as simple as your website wasn’t the one the visitor was looking for. Or it could be more specific such as your websites content was not engaging enough to keep the visitor interested. If you suspect this may be affecting your website, contact us and let us know your concerns so we can assess how we can better improve your websites content to help minimise your bounce rate.